I collaborated with a team to design and develop new merchandise and branding for the James Madison University ski and snowboard club. Responsibilities included conducting market research on industry trends and preferences, designing custom logos and apparel, and coordinating with vendors for production.
Borderline is the largest sports organization at James Madison University. We are a co-ed student run Snowboard and Ski club. During winter break, we take a trip out west to Colorado. For spring break, we typically go to Mont Tremblant, Canada, or Vermont. Throughout December-March, we take 3-4 weekend trips up to Snowshoe, West Virginia, and trips to Massanutten during the week. During our off-season, we do camping trips, hiking, intramural sports, and more!