I had the opportunity to work with charity: water, a leading non-profit dedicated to providing clean and safe water worldwide. Our campaign targeted college students, with the objective of encouraging 2,000 students to donate $1 per month. My strategy was designed to align charity: water's mission with the values and interests of the college demographic, resulting in both enthusiasm and long-term commitment from this key audience.
I collaborated with a team to design and develop new merchandise and branding for the James Madison University ski and snowboard club. Responsibilities included conducting market research on industry trends and preferences, designing custom logos and apparel, and coordinating with vendors for production.
As a member of the marketing committee, I worked with a team to create promotional materials, develop branding and merchandise, manage social media, and carry out various marketing initiatives to increase the association's reach and engagement.
As the Marketing & Creative Chair for the JMU Skateboarding Club, I was responsible for overseeing branding, merchandise design, promotional materials, and managing vendor relations. I also started and led the Graphic Design & Merchandise Committee, creating a collaborative environment to drive creative projects and maintain consistent club branding.
I used Shopify to design and build an e-commerce website for a mock brand. While designing this e-commerce website, I was responsible for implementing brand guidelines, leveraging brand assets, developing a marketing strategy, creating on-brand creative and copy, and selecting and adhering to a specific customer persona and target market.