Embedded Files
I used Shopify to design and build an e-commerce website for a mock brand. While designing this e-commerce website, I was responsible for implementing brand guidelines, leveraging brand assets, developing a marketing strategy, creating on-brand creative and copy, and selecting and adhering to a specific customer persona and target market.
I used Shopify to design and build an e-commerce website for a mock brand. While designing this e-commerce website, I was responsible for implementing brand guidelines, leveraging brand assets, developing a marketing strategy, creating on-brand creative and copy, and selecting and adhering to a specific customer persona and target market.
Landing Page
While evaluating customer personas, I decided to tailor the website and marketing to Cory The Camper, a passionate environmentalist and conscious consumer looking for sustainable solutions. Consequently, the website and marketing efforts were tailored to appeal to outdoor enthusiasts and those prioritizing eco-friendly products. The landing page prominently features a call to action and highlights Noz's core benefits. Lastly, a sale banner is posted at the top of the website while creating a sense of urgency
Customer Persona
Keywords & SEO
Conducted in-depth keyword research using Google Keyword Planner and Google Trends to uncover relevant, high-search volume terms relevant to Noz. Additionally, I strategically integrated these keywords into meta titles, alt tags, and blog posts to improve search engine rankings and drive organic traffic.
Google & Meta Advertising
Created engaging organic content for Instagram and Facebook to build brand awareness and community. Simultaneously, executed paid social media campaigns on both platforms, as well as a targeted Google Ads campaign, to drive website traffic and conversions.
A/B Testing
Conducted in-depth keyword research using Google Keyword Planner and Google Trends to uncover relevant, high-search volume terms relevant to Noz. Additionally, I strategically integrated these keywords into meta titles, alt tags, and blog posts to improve search engine rankings and drive organic traffic.
Landing Page Optimizations
Some strategies I’ve used to increase conversion are:
Featured Product Page
Blog Section
Customer Reviews
Trust Badges
CTA Button on center of Homepage
First-Time buyer discount banner
Email Campaigns
Brand Guidelines
nozguideline.pdfPage updated
Google Sites
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