Certificate recipient has gained practical experience doing professional-level digital marketing work utilizing social media and Google Ads platforms. Using real-world digital marketing tools, they built campaign assets, programmed tools, and analyzed results. Technical skills mastered include: Meta Ads Manager, Google Search Ads, Facebook Pixel and Audiences, digital ad copywriting, and scheduling content. Professional skills mastered include: communicating brand value, A/B testing, optimizing ad performance, TikTok influencer marketing, and collaborating with a global team.
Certificate recipient has passed the Microsoft GSI Data Analytics certification exam. Recipient has gained practical experience in data analytics, mastering both foundational and advanced skills essential for professional data analysis. They have developed expertise in data-driven decision-making, data modeling, and visualization using tools like Excel, SQL, and Power BI.
Certified in SQL Fundamentals, this credential verifies the ability to effectively query and manipulate databases using SQL. The certification reflects proficiency in requesting, limiting, and sorting data, aggregating data across multiple tables using joins, and editing or deleting data as required. Additionally, the certified individual can perform basic mathematical operations and transform data into various formats, ensuring a strong foundational understanding of SQL as taught by Instructor Scott Simpson.
Badge recipient has gained practical experience doing professional-level digital marketing work utilizing social media and Google Ads platforms. Using real-world digital marketing tools, they built campaign assets, programmed tools, and analyzed results. Technical skills mastered include: Meta Ads Manager, Google Search Ads, Facebook Pixel and Audiences, digital ad copywriting, and scheduling content. Professional skills mastered include: communicating brand value, A/B testing, optimizing ad performance, TikTok influencer marketing, and collaborating with a global team.
Badge recipient has gained practical experience doing professional-level digital marketing work utilizing Shopify’s ecommerce platform. They built their own Shopify ecommerce store, optimized it for conversion, and incorporated SEO best-practices. Technical skills mastered include: Shopify website design, search engine optimization (SEO), Instagram Ads, and A/B Testing. Professional skills mastered include: using customer personas, creating value propositions, working within brand guidelines, hypothesis testing, understanding business metrics, and creating KPIs.
Certified in Data Analytics, this credential demonstrates a comprehensive understanding of data-driven decision-making and business intelligence. The certification verifies expertise in data collection, discovery, and interpretation, along with the ability to structure, assess, and transform data using core functions in Excel and Power BI. It also reflects skills in data modeling, visualization, and job market analysis, as guided by expert instructor Robin. This certification prepares individuals to embark on a new career path in data analytics and to tackle the Microsoft GSI Data Analytics certification exam with confidence.
Badge recipient has demonstrated intercultural skills and the ability to interact effectively and appropriately with diverse team members in an online environment. Activities included intercultural communication practice, personal reflections, and workplace situations simulations. Topics covered included: cultural self-awareness, managing bias, building emotional intelligence, and managing stress responses. Skills developed included: listening for understanding, suspending judgment, and cultivating curiosity and cultural humility.